Emirates Careers 2024 – Digital Marketing Specialist

Job Description

You will work with the channel specialist digital teams to develop, deploy and optimise a customer centric approach to digital marketing communications; relevant and effective across all digital customer touch-points. As the cross-channel digital marketer, there is the expectation to understand the latest innovations and technologies to order to provide a solid, consistent digital consultancy to the MMCs and other specialists. Improve online KPI’s and campaign performance by introducing a stronger focus on targeting and optimisation, applying data-driven insights to identify relevant customer segments.

Job Responsibilities

• Provide regular cross channel reports and insights to MMCs for all online marketing activity. Lead a regular review of marketing activity and report back on opportunities for improvement.
• Stay up to date with the latest industry trends and best practice, including competitor analysis, applying this to our business and sharing insights with MMC and wider teams
• Act as a key stakeholder for the selection and management of third-party suppliers to help deliver the regional online marketing plan.
• Using data, customer insights and market trends, analyse and improve the online customer journey, from acquisition through to conversion and provide actionable insights and recommendations on how to achieve objectives at each stage of the customer journey.
• Build strong relationships with the rest of the specialist areas in the regional account team to ensure collaboration resulting in shared and integrated responses to campaign briefs. Work with the specialist areas to deliver on shared and agreed upon objectives to the MMC.
• Work with the MMC to set marketing budgets and provide forecasts of revenue from online marketing channels. Be responsible for ensuring marketing campaigns are delivered according to the schedule and within set budgets.
• Devise and implement regional digital marketing strategies across platforms and channels; PPC, Display, Paid Social (Facebook, Twitter), Email & Affiliates, transforming overarching commercial and short term tactical objectives into innovative digital marketing campaigns in response to briefs sent by the MMC following annual and tactical plans.

Job Requirements

• Experience in using statistics and insights to make strategic decisions
• Understanding of testing, personalisation and optimisation
• An ongoing desire to learn and excel in a highly collaborative, multi-facetted department
• Minimum 5 years of experience in a digital role; client or agency side
• Strong negotiating and influencing skills. Solid Communicator, great at keeping stakeholders and others updated with the appropriate level of detail
• Strong portfolio of cross-channel digital marketing successes

Job Details

Company: Emirates

Vacancy Type: Full-time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

APPLY HERE

getyoursvacancy.net