Sharaf DG Careers – Digital Marketing Manager

Job Description:

The Digital Marketing manager would be developing and driving the marketing initiatives for driving customer lifetime value through various programs to bring customers back for repeat purchases from Sharaf DG. This starts from building and managing the customer database and using analytics to target the right customer with the relevant offers. The role must manage customer retention, acquisition for the E-commerce website as well as physical store customers and improve the conversion rate.

Job Responsibilities:

• Relevant offers to drive the above segments to purchase – and measure offtake of these offers
• Develop campaigns to bring these customers back to purchase regularly at Sharaf DG, and create campaigns to win back lapsed customers
• Identify, evaluate and use relevant tools & technologies to help drive these objectives SEO/SEM strategies
• Metrics: % repeat buyers, % lapsed customers recovered, average ticket size, total customer base, estimated CLV of this set, email open, click & purchase rates
• Timeliness and accuracy of product cataloguing and content
• Quality of images, video and copy on the website
• Creating & implementing a calendar of events and themes for the website
• Work with other members of the digital marketing team to ensure that the calendar is followed for acquisition, conversion and retention to meet each KPI – and correct content is distributed for each of these
• Work with the merchandising team to get relevant offers & products for each theme on the calendar

Job Requirements:

• Creative, analytical with strong analytical statistics. Ability to build hypothesis and experiments – try, measure, refine and repeat to achieve results

Qualification & Experience:

• Educational Qualification  :  MBA or equivalent

Job Details:

Company: Sharaf DG

Vacancy Type:  Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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